As a continuation of its support of 23XI Racing driver Bubba Wallace,
Columbia Sportswear provided an all-new paint scheme for Wallace to
wheel in the 2024 season-opening Clash at the Coliseum in Los Angeles.
Wallace, an ambassador for Columbia and its passion for connecting
active people with their passions with outdoor, active and lifestyle
products, battled in the nonpoints event with an eye-catching white and
blue livery that shined under the L.A. lights.